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How Influencers Made Crossy Road Popular

The Rise of Crossy Road: A Study on How Influencers Contributed to its Success

In 2014, a small Australian game development studio, Hipster Whale, released a mobile game that would go on to become one of the most popular games on the planet. The crossyroadgamble.net game was called Crossy Road, and it quickly became a phenomenon among gamers and non-gamers alike.

The Game’s Concept

Crossy Road is an endless runner-style game where players control a character trying to cross a busy road with various obstacles in its path. The gameplay involves tapping to move the character forward, avoiding oncoming traffic, and collecting power-ups to increase score or unlock new characters.

Influencer Marketing: A Key Driver of Success

So, what made Crossy Road so popular? One key factor was the involvement of social media influencers. Influencers have become a powerful force in marketing, especially for mobile games like Crossy Road.

According to a report by App Annie, influencer marketing accounted for 15% of mobile gaming revenue growth in 2019. This is not surprising, given that many gamers turn to their favorite online personalities for recommendations on new games to play.

How Influencers Promoted Crossy Road

Crossy Road’s success can be attributed, in part, to the efforts of social media influencers. These individuals played a significant role in promoting the game through various channels:

• YouTube : Many popular YouTubers created gameplay videos showcasing Crossy Road’s addictive nature and endless challenges.
• Twitter : Influencers shared their experiences with the game, often using hashtags like #CrossyRoadChallenge to encourage others to join in on the fun.
• Instagram : Influencer partnerships allowed Hipster Whale to reach a wider audience through sponsored content and product placements.

Here is a list of some notable influencers who contributed to Crossy Road’s popularity:

Crossy Road’s Marketing Strategy

Hipster Whale employed a multi-faceted marketing approach that included:

• App Store Optimization (ASO) : The game was optimized for search in both the Apple App Store and Google Play Store.
• Influencer Partnerships : Collaborations with social media influencers to promote the game.
• Social Media Campaigns : Engaging with fans on Twitter, Instagram, and Facebook to build a community around the game.
• Cross-Promotion : Partnering with other mobile game developers to reach new audiences.

The Impact of Influencer Marketing

The success of Crossy Road serves as an example of the power of influencer marketing in the mobile gaming industry. The game’s popularity can be directly attributed, in part, to the efforts of social media influencers who promoted it through various channels.

Here are some key statistics illustrating the impact of influencer marketing on Crossy Road:

Conclusion

Crossy Road’s success story highlights the importance of social media influencers in marketing mobile games. By leveraging the reach and credibility of online personalities, Hipster Whale was able to promote its game effectively, resulting in remarkable success.

As the gaming industry continues to evolve, it will be interesting to see how influencer marketing plays a role in shaping future successes.

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